{"id":51761,"date":"2026-10-07T15:52:15","date_gmt":"2026-10-07T15:52:15","guid":{"rendered":"https:\/\/voyagiste-madagascar.com\/zoma-antananarivo-great-friday-market\/"},"modified":"2026-10-10T03:24:51","modified_gmt":"2026-10-10T03:24:51","slug":"zoma-antananarivo-great-friday-market","status":"publish","type":"post","link":"https:\/\/voyagiste-madagascar.com\/fr\/zoma-antananarivo-great-friday-market\/","title":{"rendered":"Le Zoma : jadis parmi les plus grands march\u00e9s du monde"},"content":{"rendered":"<p><\/p>\n<p style=\"font-size:0.85em;color:#666;font-style:italic;\">Cet article contient des liens affili\u00e9s. Nous pouvons percevoir une petite commission sans frais suppl\u00e9mentaires pour vous si vous r\u00e9servez via ces liens.<\/p>\n<p style=\"color:#777;font-size:0.9em;margin:4px 0 18px;\">Par Jordan Lamont \u00b7 Mis \u00e0 jour le 7 octobre 2026<\/p>\n<div style=\"border:2px solid #1a6b2b;border-radius:10px;padding:16px 20px;margin:20px 0;background:#f6fdf7;\">\n<p><strong>En bref<\/strong><\/p>\n<ul style=\"margin:0;padding-left:18px;\">\n<li><strong>Quoi :<\/strong> le Zoma \u2014 le march\u00e9 historique du vendredi d&rsquo;Antananarivo<\/li>\n<li><strong>Titre de gloire :<\/strong> jadis qualifi\u00e9 de plus grand march\u00e9 \u00e0 ciel ouvert du monde<\/li>\n<li><strong>Fond\u00e9 par :<\/strong> le roi Andrianampoinimerina, qui fixa le vendredi comme jour de march\u00e9<\/li>\n<li><strong>Disparu :<\/strong> d\u00e9mantel\u00e9 et relog\u00e9 en 1997<\/li>\n<li><strong>Aujourd&rsquo;hui :<\/strong> les pavillons couverts d&rsquo;Analakely (1926) perp\u00e9tuent \u00b7 <a href=\"https:\/\/www.agoda.com\/partners\/partnersearch.aspx?pcs=1&#038;cid=1962665&#038;city=15295\" target=\"_blank\" rel=\"nofollow sponsored\">dormir \u00e0 Antananarivo<\/a><\/li>\n<\/ul>\n<\/div>\n<p><em>\u00c0 prononcer :<\/em> <strong>Zoma<\/strong> (ZOU-ma) \u2014 le vendredi, et le march\u00e9 du vendredi lui-m\u00eame ; <strong>tsena<\/strong> \u2014 march\u00e9.<\/p>\n<p>Durant presque tout le XXe si\u00e8cle, un jour par semaine, le c\u0153ur d&rsquo;Antananarivo disparaissait sous une mer de toile blanche. Des milliers de marchands d\u00e9ployaient des parasols \u00e0 travers la vall\u00e9e centrale, et la ville devenait ce que beaucoup appelaient le plus grand march\u00e9 \u00e0 ciel ouvert de la Terre. C&rsquo;\u00e9tait le Zoma \u2014 le grand march\u00e9 du vendredi \u2014 et bien qu&rsquo;il ait \u00e9t\u00e9 d\u00e9mantel\u00e9 en 1997, le comprendre est la cl\u00e9 pour comprendre comment la capitale malgache a toujours v\u00e9cu.<\/p>\n<h2>Un march\u00e9 d\u00e9cr\u00e9t\u00e9 par un roi<\/h2>\n<p>Le Zoma ne fut pas un hasard du commerce ; ce fut une politique royale. Le roi <strong>Andrianampoinimerina<\/strong>, l&rsquo;unificateur de l&rsquo;Imerina, cr\u00e9a un grand march\u00e9 \u00e0 <strong>Analakely<\/strong> et d\u00e9cr\u00e9ta le <strong>vendredi \u2014 Zoma \u2014 jour de march\u00e9<\/strong>, fixant \u00e0 la fois le lieu et le rythme du commerce de la capitale. Ce qui commen\u00e7a comme un ordre de march\u00e9 royal devint, au fil des g\u00e9n\u00e9rations, le moteur commercial et le centre social de toute la ville.<\/p>\n<h2>Le plus grand march\u00e9 du monde<\/h2>\n<p>\u00c0 son apog\u00e9e, le Zoma \u00e9tait stup\u00e9fiant. Les marchands dressaient des \u00e9tals ombrag\u00e9s de <strong>parasols blancs<\/strong> qui s&rsquo;\u00e9tendaient sur toute la longueur de l&rsquo;avenue de l&rsquo;Ind\u00e9pendance, de la gare de Soarano jusqu&rsquo;\u00e0 Andohan&rsquo;Analakely \u2014 environ un kilom\u00e8tre de march\u00e9 continu emplissant le fond de la vall\u00e9e. On pouvait tout acheter : riz et z\u00e9bu, \u00e9pices et vanille, argent, lambas, b\u00e9tail, rem\u00e8des, quincaillerie. Par sa seule \u00e9chelle et sa densit\u00e9, il m\u00e9rita, dit-on, le titre de plus grand march\u00e9 \u00e0 ciel ouvert du monde.<\/p>\n<h2>Pourquoi le grand march\u00e9 fut d\u00e9mantel\u00e9<\/h2>\n<p>Sa taille causa sa perte. Dans les ann\u00e9es 1990, le march\u00e9 tentaculaire du vendredi asphyxiait le centre-ville d&#8217;embouteillages et posait de r\u00e9els probl\u00e8mes d&rsquo;hygi\u00e8ne et de s\u00e9curit\u00e9. En <strong>1997<\/strong>, les autorit\u00e9s prirent la mesure radicale de d\u00e9manteler le Zoma, relogeant ses marchands du vendredi dans plusieurs autres quartiers pour d\u00e9gager le centre. Le plus grand march\u00e9 de l&rsquo;histoire de Madagascar fut, de fait, \u00e9teint.<\/p>\n<h2>Ce qui subsiste<\/h2>\n<p>La vall\u00e9e ne devint pas silencieuse. Les <strong>pavillons couverts d&rsquo;Analakely<\/strong>, avec leurs toits de tuiles rouges caract\u00e9ristiques b\u00e2tis d\u00e8s <strong>1926<\/strong>, abritent toujours un march\u00e9 quotidien anim\u00e9, et les rues alentour grouillent d&rsquo;\u00e9tals et d&rsquo;acheteurs. C&rsquo;est une ombre du l\u00e9gendaire Zoma, mais une ombre vivante \u2014 toujours le meilleur endroit pour sentir le pouls commercial de la capitale, go\u00fbter sa cuisine de rue et imaginer les parasols qui couvraient jadis tout l&rsquo;horizon.<\/p>\n<h2>Pourquoi cela compte aujourd&rsquo;hui<\/h2>\n<p>Le Zoma explique la g\u00e9ographie et l&rsquo;\u00e2me d&rsquo;Antananarivo : une capitale organis\u00e9e autour d&rsquo;un march\u00e9 royal, qui bat encore \u00e0 Analakely. Visitez avec un guide, venez affam\u00e9 \u2014 voyez notre <a href=\"https:\/\/voyagiste-madagascar.com\/madagascar-street-food-guide-what-to-eat-where-to-find-it-and-safety-tips-2026\/\">guide de la cuisine de rue<\/a> \u2014 et lisez la ville avec notre <a href=\"https:\/\/voyagiste-madagascar.com\/antananarivo-travel-guide-2026\/\">guide d&rsquo;Antananarivo<\/a> et notre <a href=\"https:\/\/voyagiste-madagascar.com\/madagascar-travel-resources\/\">guide de voyage Madagascar<\/a>.<\/p>\n<div style=\"border:2px solid #e8a020;padding:18px 20px;border-radius:12px;margin:28px 0;background:#fffdf4;\">\n<p><strong>\u00c0 voir par vous-m\u00eame<\/strong> \u2014 Analakely est au c\u0153ur d&rsquo;Antananarivo ; allez-y avec un guide et de l&rsquo;app\u00e9tit.<\/p>\n<ul style=\"margin:6px 0 0;padding-left:18px;\">\n<li><a href=\"https:\/\/www.agoda.com\/partners\/partnersearch.aspx?pcs=1&#038;cid=1962665&#038;city=15295\" target=\"_blank\" rel=\"nofollow sponsored\">O\u00f9 dormir \u00e0 Antananarivo sur Agoda<\/a><\/li>\n<li><a href=\"https:\/\/www.getyourguide.com\/madagascar-l169133\/?partner_id=6KBK1NB\" target=\"_blank\" rel=\"nofollow sponsored\">Visites guid\u00e9es de la ville et des march\u00e9s sur GetYourGuide<\/a><\/li>\n<li><a href=\"https:\/\/voyagiste-madagascar.com\/madagascar-street-food-guide-what-to-eat-where-to-find-it-and-safety-tips-2026\/\">Quoi manger \u2014 le guide de la cuisine de rue \u00e0 Madagascar<\/a><\/li>\n<\/ul>\n<\/div>\n<h2>FAQ<\/h2>\n<h3>Qu&rsquo;\u00e9tait le Zoma ?<\/h3>\n<p>Le grand march\u00e9 du vendredi d&rsquo;Antananarivo \u2014 jadis qualifi\u00e9 de plus grand march\u00e9 \u00e0 ciel ouvert du monde, emplissant la vall\u00e9e centrale sous des parasols blancs.<\/p>\n<h3>Qui l&rsquo;a cr\u00e9\u00e9 ?<\/h3>\n<p>Le roi Andrianampoinimerina (r\u00e8gne 1787\u20131810), qui d\u00e9cr\u00e9ta le vendredi (Zoma) jour de march\u00e9 et fit d&rsquo;Analakely le c\u0153ur commercial de la ville.<\/p>\n<h3>Pourquoi a-t-il disparu ?<\/h3>\n<p>En 1997, le march\u00e9 tentaculaire causait des probl\u00e8mes de circulation, d&rsquo;hygi\u00e8ne et de s\u00e9curit\u00e9 ; les autorit\u00e9s le d\u00e9mantel\u00e8rent et relog\u00e8rent les marchands du vendredi dans plusieurs quartiers.<\/p>\n<h3>Qu&rsquo;y a-t-il aujourd&rsquo;hui ?<\/h3>\n<p>Les pavillons couverts d&rsquo;Analakely aux toits de tuiles rouges (b\u00e2tis en 1926) et un march\u00e9 quotidien anim\u00e9 \u2014 un \u00e9cho vivant du l\u00e9gendaire Zoma.<\/p>\n<div style=\"border:1px solid #ddd;border-radius:8px;padding:16px;margin:24px 0;background:#fafafa;\">\n<p><strong>Assurance voyage pour Madagascar<\/strong><\/p>\n<p>Une \u00e9vacuation m\u00e9dicale depuis l&rsquo;int\u00e9rieur de Madagascar peut co\u00fbter entre 30 000 et 80 000 USD ; il vaut donc la peine de pr\u00e9voir une couverture m\u00e9dicale de voyage avant de partir. SafetyWing est le partenaire que nous mentionnons sur ce site \u2014 une assurance m\u00e9dicale de voyage par abonnement mensuel. <a href=\"https:\/\/safetywing.com\/?referenceID=26510814&#038;utm_source=26510814&#038;utm_medium=Ambassador\" target=\"_blank\" rel=\"nofollow sponsored\">Consultez les offres de SafetyWing<\/a>.<\/p>\n<\/div>\n<div style=\"border-top:1px solid #eee;margin-top:28px;padding-top:12px;font-size:0.85em;color:#666;\">\n<p style=\"margin:0 0 4px;\"><strong>R\u00e9f\u00e9rences<\/strong><\/p>\n<ul style=\"margin:0;padding-left:18px;\">\n<li><a href=\"https:\/\/en.wikipedia.org\/wiki\/Antananarivo\" target=\"_blank\" rel=\"nofollow noopener\">Wikipedia \u2014 Antananarivo<\/a><\/li>\n<li><a href=\"https:\/\/www.vivytravel.com\/the-zoma-of-antananarivo\/\" target=\"_blank\" rel=\"nofollow noopener\">Vivy Travel \u2014 The Zoma of Antananarivo<\/a><\/li>\n<\/ul>\n<\/div>\n<div style=\"border:2px solid #1a6b2b;border-radius:10px;padding:20px 24px;margin:32px 0 16px;background:#f6fdf7;\">\n<h3 style=\"margin-top:0;color:#0a3d1f;\">Planifiez Votre Voyage \u00e0 Madagascar<\/h3>\n<ul style=\"margin:4px 0 12px;padding-left:18px;\">\n<li><a href=\"https:\/\/voyagiste-madagascar.com\/madagascar-travel-resources\/\">Lire le guide de voyage complet Madagascar<\/a><\/li>\n<li><a href=\"https:\/\/voyagiste-madagascar.com\/madagascar-itineraries\/\">Explorer les itin\u00e9raires par style et dur\u00e9e<\/a><\/li>\n<li><a href=\"https:\/\/voyagiste-madagascar.com\/where-to-stay-antananarivo\/\">Explorer le guide complet de la destination<\/a><\/li>\n<\/ul>\n<p style=\"margin:8px 0 4px;\"><strong>O\u00f9 Dormir<\/strong><\/p>\n<ul style=\"margin:4px 0;padding-left:18px;\">\n<li><a href=\"https:\/\/voyagiste-madagascar.com\/where-to-stay-antananarivo\/\">Meilleurs h\u00f4tels \u00e0 Madagascar \u2014 v\u00e9rifier les disponibilit\u00e9s<\/a><\/li>\n<li><a href=\"https:\/\/voyagiste-madagascar.com\/eco-tourism-lodges-in-madagascar-sustainable-travel-at-its-best\/\">Eco-lodges dans les parcs nationaux<\/a><\/li>\n<\/ul>\n<\/div>\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>Chaque vendredi, des parasols blancs ensevelissaient le c\u0153ur d&rsquo;Antananarivo sous ce qu&rsquo;on appelait le plus grand march\u00e9 \u00e0 ciel ouvert du monde. L&rsquo;histoire du Zoma \u2014 et de ce qui le rempla\u00e7a en 1997.<\/p>\n","protected":false},"author":1,"featured_media":51739,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[214],"tags":[200],"class_list":["post-51761","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-insider-madagascar","tag-role-bridge"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Le Zoma : jadis parmi les plus grands march\u00e9s du monde &#183; Voyagiste Madagascar<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/voyagiste-madagascar.com\/zoma-antananarivo-great-friday-market\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Le Zoma : jadis parmi les plus grands march\u00e9s du monde &#183; Voyagiste Madagascar\" \/>\n<meta property=\"og:description\" content=\"[:en]Every Friday, white parasols buried the heart of Antananarivo under what was called the world&#039;s largest open-air market. The story of the Zoma \u2014 and what replaced it in 1997.[:fr]Chaque vendredi, des parasols blancs ensevelissaient le c\u0153ur d&#039;Antananarivo sous ce qu&#039;on appelait le plus grand march\u00e9 \u00e0 ciel ouvert du monde. L&#039;histoire du Zoma \u2014 et de ce qui le rempla\u00e7a en 1997.[:]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/voyagiste-madagascar.com\/zoma-antananarivo-great-friday-market\/\" \/>\n<meta property=\"og:site_name\" content=\"Voyagiste Madagascar\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/VMadagascar\/?ref=ts\" \/>\n<meta property=\"article:published_time\" content=\"2026-10-07T15:52:15+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-10-10T03:24:51+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/voyagiste-madagascar.com\/wp-content\/uploads\/2026\/10\/madagascar-34123056.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"867\" \/>\n\t<meta property=\"og:image:height\" content=\"1300\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Jordan Lamont\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jordan Lamont\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"8 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/voyagiste-madagascar.com\\\/zoma-antananarivo-great-friday-market\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/voyagiste-madagascar.com\\\/zoma-antananarivo-great-friday-market\\\/\"},\"author\":{\"name\":\"Jordan Lamont\",\"@id\":\"https:\\\/\\\/voyagiste-madagascar.com\\\/#\\\/schema\\\/person\\\/be9de3e1c446df79c787e82eac1d707f\"},\"headline\":\"Le Zoma : jadis parmi les plus grands march\u00e9s du monde\",\"datePublished\":\"2026-10-07T15:52:15+00:00\",\"dateModified\":\"2026-10-10T03:24:51+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/voyagiste-madagascar.com\\\/zoma-antananarivo-great-friday-market\\\/\"},\"wordCount\":1593,\"publisher\":{\"@id\":\"https:\\\/\\\/voyagiste-madagascar.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/voyagiste-madagascar.com\\\/zoma-antananarivo-great-friday-market\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/voyagiste-madagascar.com\\\/wp-content\\\/uploads\\\/2026\\\/10\\\/madagascar-34123056.jpg\",\"keywords\":[\"bridge\"],\"articleSection\":[\"Insider Madagascar\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/voyagiste-madagascar.com\\\/zoma-antananarivo-great-friday-market\\\/\",\"url\":\"https:\\\/\\\/voyagiste-madagascar.com\\\/zoma-antananarivo-great-friday-market\\\/\",\"name\":\"Le Zoma : jadis parmi les plus grands march\u00e9s du monde &#183; 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The story of the Zoma \u2014 and what replaced it in 1997.[:fr]Chaque vendredi, des parasols blancs ensevelissaient le c\u0153ur d'Antananarivo sous ce qu'on appelait le plus grand march\u00e9 \u00e0 ciel ouvert du monde. L'histoire du Zoma \u2014 et de ce qui le rempla\u00e7a en 1997.[:]","og_url":"https:\/\/voyagiste-madagascar.com\/zoma-antananarivo-great-friday-market\/","og_site_name":"Voyagiste Madagascar","article_publisher":"https:\/\/www.facebook.com\/VMadagascar\/?ref=ts","article_published_time":"2026-10-07T15:52:15+00:00","article_modified_time":"2026-10-10T03:24:51+00:00","og_image":[{"width":867,"height":1300,"url":"https:\/\/voyagiste-madagascar.com\/wp-content\/uploads\/2026\/10\/madagascar-34123056.jpg","type":"image\/jpeg"}],"author":"Jordan Lamont","twitter_card":"summary_large_image","twitter_misc":{"\u00c9crit par":"Jordan Lamont","Dur\u00e9e de lecture estim\u00e9e":"8 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/voyagiste-madagascar.com\/zoma-antananarivo-great-friday-market\/#article","isPartOf":{"@id":"https:\/\/voyagiste-madagascar.com\/zoma-antananarivo-great-friday-market\/"},"author":{"name":"Jordan Lamont","@id":"https:\/\/voyagiste-madagascar.com\/#\/schema\/person\/be9de3e1c446df79c787e82eac1d707f"},"headline":"Le Zoma : jadis parmi les plus grands march\u00e9s du monde","datePublished":"2026-10-07T15:52:15+00:00","dateModified":"2026-10-10T03:24:51+00:00","mainEntityOfPage":{"@id":"https:\/\/voyagiste-madagascar.com\/zoma-antananarivo-great-friday-market\/"},"wordCount":1593,"publisher":{"@id":"https:\/\/voyagiste-madagascar.com\/#organization"},"image":{"@id":"https:\/\/voyagiste-madagascar.com\/zoma-antananarivo-great-friday-market\/#primaryimage"},"thumbnailUrl":"https:\/\/voyagiste-madagascar.com\/wp-content\/uploads\/2026\/10\/madagascar-34123056.jpg","keywords":["bridge"],"articleSection":["Insider Madagascar"],"inLanguage":"fr-FR"},{"@type":"WebPage","@id":"https:\/\/voyagiste-madagascar.com\/zoma-antananarivo-great-friday-market\/","url":"https:\/\/voyagiste-madagascar.com\/zoma-antananarivo-great-friday-market\/","name":"Le Zoma : jadis parmi les plus grands march\u00e9s du monde &#183; 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