After ecotourism, art and culture serve as Madagascar’s second-best ambassador to the world. At every exhibition or trade fair showcasing the Great Island, traditional crafts are ever-present. Each region has its own specialty, but the common thread is that the items are generally made from natural raw materials.
In terms of music, several artists of Malagasy origin have pursued international careers, mostly in Europe but also in North America, Africa, and the neighboring islands. The most popular Malagasy rhythm is “salegy” — an infectious, dance-driven music with a traditional tropical beat played on electric instruments. Jaojoby Eusebe and Tianjama are masters of this genre.
Regarding literature and painting, several talented writers and artists have kept alive the great cultural heritage of the Ntaolo Gasy before colonisation. Tales and legends were an integral part of every child’s education, while proverbs and parables were intended for elders. Novels and poetry also have their place. Exhibitions of local paintings are regularly held in various cultural centres.
Madagascar’s fashion industry is also experiencing remarkable growth. An increasing number of professional designers are harnessing local natural raw materials such as silk, cotton, and raffia to create haute couture or to modernise the distinctive “Malagasy look.”